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NAR’s Culture Scan highlights the gap between how real estate professionals approach personal safety and how the media often portrays those risks. 

September is real estate agent safety month, and we're checking out what they are doing to stay safe while on the job.

Two brokers, one large and one midsize, talk about the safety training and resources they provide agents and how it boosts professionalism and productivity.

The real estate industry has radically evolved over the past decade, probably changing more in the past 10 years than it had in the preceding 50. Smart real estate agents need to keep up with new trends and strategies.

As discount and online brokerages have swelled the ranks of agents, there’s never been more of a need for vigilance and awareness of safety. Here are 17 safety tips that can help agents avoid trouble and maintain their personal safety.

Open houses and showings are common for sellers, but you need to make sure that you remind them that even though you might be present, you can’t watch every potential buyer all of the time. 

 How much have you thought about your safety? Odds are good you haven’t given safety much thought, and if you have, I can assure you that it’s not enough thought.  The vast majority of agents never face a safety-related situation. 

Being a real estate agent could put you in some risky situations, so make sure you have a safety plan ready to go. Having a safety plan can help you act fast in situations when the timing is everything. Though unsafe situations may be rare, your safety is paramount, and these steps can help keep you safe.

Marketing is a fundamental skill that all real estate agents need in 2022. Whether it’s social media marketing, personal branding or traditional marketing, agents enlist techniques to grow their audiences, generate new leads and promote their own professional brands.

 The victim was holding an Open House at the location and was showing the unit to the male suspect. The woman reports the man came up behind her and touched her back before groping her. When the woman yelled out the man left the area on foot.

 "Never thought I'd be attacked": Vancouver realtor speaks out after stranger assault. A realtor in Vancouver is speaking out after he says he was attacked by a stranger in the Strathcona neighbourhood on Saturday afternoon.

Real estate agents are more accessible to the public than most financial wealth individuals, which I believe is why you often hear of crimes of opportunity being perpetrated against real estate agents.